I'm a full-stack marketer who builds the tools too. Two SaaS platforms today, 5,000+ users between them, and a prior content portfolio past $1M in revenue. I turn data into demand, then automate the parts that scale.
Marketer & Builder/Franklin, MA
Across two live SaaS platforms
Annual, prior content portfolio
In 6 months, Prognos redesign
Decks I helped build, Prognos
What I'm building now, and the portfolio that came before it. Two live SaaS products plus the content business that funded the jump.
A marketing suite for self-published authors selling on Amazon KDP. Listing optimization, keyword tracking, competitor analysis, and Advance Reader Copy distribution, on a split revenue model of ad-hoc review fees plus recurring author plans.
The reader side of the platform, built and operated end to end with Claude Code. People review draft and published manuscripts submitted through Scrivy, get paid through Tremendous, and an AI compliance pass keeps quality high with little manual moderation.
A YouTube channel and site teaching AI image generation with open-source diffusion models, centered on ComfyUI, commercial use, and real creative workflows. Part audience-building experiment, part contribution to the open-source AI community.
Built and scaled five content-driven web properties to $1M+ in combined annual revenue through technical SEO, affiliate monetization, and audience development. Flagships ToolsOfMen.com and Createlet.com ranked among the largest in their niches. Adapted through major Google algorithm shifts, then wound the portfolio down on my terms.
Founder for the last decade, marketing leader before that. The throughline is range: I build the campaign and the system underneath it.
Shawn was colloquially referred to as “Shawnie Everythings” — our resident digital Renaissance man. A thoughtful visionary with a great instinct for visually compelling design, but what really differentiates him is his ability to interpret data, his understanding of user experience, and his knowledge of application development.
He surprises the entire company every time with his creativity over marketing and social media. His readiness to help on short notice and still deliver visually appealing work is commendable, and he does it with minimal to no budget.
One of the most reliable and professional people I have worked with. He never ceases to amaze me with his knowledge and speed across all things technology and marketing, with an acute business sense that would make an immediate impact in any organization.
His initiatives with operational technology, mobile event sites, and web design helped propel the company's image in a very short period. A team player who is quick on his feet and quick to lend a hand to anyone about anything.
His attention to detail and respect and knowledge of the process is stellar. I have total faith in Shawn's ability to manage digital projects with hard deadlines and never miss.
A motivated, ambitious, and dedicated team player who learns new and difficult information rapidly with an uncompromised attention to detail. Always going above and beyond to improve the organization.
I built my first websites as a teenager on GeoCities, fan pages for Dragon Ball Z and Gundam Wing that pulled hundreds of thousands of visits. When Apple’s App Store first opened I shipped a batch of apps to test it, and one called Hire Me reached the top of the Business category. Two decades later the job is the same: build an audience, then build the software that serves it.
Versatility is the throughline: I’d ship the campaign, build the event app, and fix the server in the same week. Today that looks like two SaaS platforms run by a fleet of Claude Code agents. Before it, a content portfolio scaled past $1M and a health-data startup carried through a $20.5M Series C.
A working list of the platforms and stack I use day to day. I pick up new ones fast when the job needs it.
A marketer and builder the rest of the time, too. What I'm into when I'm not shipping.
The most important job
Buffalo sports, for life
Training for a race this fall
If you’re hiring for marketing or growth, or want a builder who can run the whole funnel and the software behind it, I’d love to talk.